Microsoft

In-product Copy

PROJECTS

BACKGROUND

Throughout my time on the Consumer Growth Engine (CGE) Digital Experiences team, I’ve led the copy and content strategy of 100+ campaigns published to in-product Microsoft placements like the Windows Lock Screen.

Alongside managing campaign copy and the CGE project queue, I’m also a member of our Editor in Chief (EiC) team, which reviews all in-product campaigns before publishing. Multiple times a week, I participate in review sessions with our Sr. Director, offering precise copy/editing guidance with a firm focus on adhering to Microsoft writing standards.

Team Role

  • Senior Copywriter

  • Editor

  • Content Strategist

What I Do

  • Short-form in-product copywriting

  • Content & copy strategies

  • Editing/proofreading

What I Make

  • Headers, subheaders, body copy, CTAs, etc.

  • Guidelines/templates

  • Copy/content libraries

Software and Tools

  • MS Word & Excel

  • ClickUp

  • Copilot

  • SharePoint

Campaign: Bing Translator

Goal: Promote awareness of the newly-launched Bing Translator and encourage users to test it out themselves.

Copy on the Windows Lock Screen

More Copy Examples: Windows Lock Screen

  • Headline:
    Feel confident speaking and typing in other languages with instant translations in Bing

    Description:
    Whether you’re curious about how to write a phrase or pronounce a word, find quick translations between languages, right in your browser.

    CTA:
    Explore Bing Translator

  • Headline:
    Practice new languages, read international news, or prep for a trip abroad with real-time translations

    Description:
    From common words to complex phrases, get conversation-ready translations between English and more than 100 languages.

    CTA:
    Try Bing Translator

  • Headline:
    Explore the Thai language and prep for a scenic trip abroad with real-time translations of common phrases

    Description:
    Get travel-ready translations, whether you’re thinking of visiting this spire-studded architectural marvel in Thailand, backpacking in Europe, or planning a family trip abroad.

    CTA:
    Study languages with Bing Translator

Campaign: Copilot+ PC Awareness

Goal: Highlight benefit-led features and explain the differences between Surface devices.

Copy on the Windows Lock Screen

More Copy Examples: Windows Lock Screen

  • Headline:
    Get the power you need to take on your day with Surface Copilot+ PCs, from quiet mornings to busy evenings

    Description:
    Go all day on a single charge, swap between your favorite apps in a flash, and breeze through to-do lists faster with AI.

    CTA:
    Explore Surface Copilot+ PCs

  • Headline:
    Go further on a single charge and swap between your favorite apps in a flash with Surface Copilot+ PCs

    Description:
    Get the power you need to take on your day with battery life that lasts, faster app speed, and AI right by your side.

    CTA:
    Discover the power of Surface Copilot+ PCs

  • Headline:
    From the couch to the coffee shop, go anywhere life takes you with Surface Copilot+ PCs

    Description:
    Stay on the move and tackle what you need to get done, so you can focus on what you want to do. No matter what your day brings, get a PC that’s designed to keep up with you.

    CTA:
    Get to know Surface Copilot+ PCs

Campaign: Back to School with Copilot

Goal: Position Copilot as a resource to help students prep for exams, get organized, and navigate life.

Copy Examples: Windows Lock Screen

  • Headline:
    Turn midnight cram sessions into easy exam prep with Copilot from practice quizzes to study guides

    Body:
    Whether you’re solving Calculus equations or analyzing literature for an English course, just tell Copilot what you’re studying and where you’re stuck, so you can make the most of your study time.

    CTA:
    Study for your next exam with Copilot

  • Headline:
    Make sense of dense textbook topics and ask Copilot to rephrase what you’re reading into simple summaries

    Body:
    When the words are there, but they won’t sink in, Copilot helps break down complex topics in ways you can pick up fast. No study groups or tutoring sessions. Just help when you need it.

    CTA:
    Kick off your study session with Copilot

  • Headline:
    Organize your lecture notes into study-ready outlines and summaries that’ll stick with Copilot

    Body:
    When your notes are full of scattered bullet points and half-sentences, Copilot finds the main ideas and summarizes them for you, no matter how messy they feel.

    CTA:
    Declutter your class notes with Copilot

Copy Examples: Edge New Tab Page

  • Headline:
    Unpack your thoughts before your next class starts

    CTA:
    Ask Copilot

  • Headline:
    Turn last-minute cram sessions into easy exam prep

    CTA:
    Get study help

  • Headline:
    Talk it out after a rough day on campus with Copilot

    CTA:
    Speak your mind

Campaign: Xbox Game Pass

Goal: Highlight Game Pass on Windows 11 with a focus on PC game variety.

Copy Example: Edge Newsfeed

This appeared in both the Edge default tab and the Windows 11 Discover feed from the taskbar.

Copy Examples: Windows Lock Screen

  • Headline:
    Discover your next favorite game with Game Pass, from challenging platformers to immersive RPGs and beyond

    Body:
    With a single click, browse hundreds of high-quality Xbox games included in the Game Pass library. Game catalog varies by plan.

    CTA:
    Explore the catalog

  • Headline:
    Game without limits on your Windows 11 PC

    Body:
    Play next-level Xbox games with PC Game Pass.

    CTA:
    Join now

  • Headline:
    Play next-level Xbox games on Windows 11

    Body:
    Game without limits with PC Game Pass.

    CTA:
    Join now

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