Resume

Work history

Senior Copywriter, Microsoft
May 2013 – Present • Contract
Remote

Supporting Microsoft’s Consumer Growth Engine (CGE) Digital Experiences team, I develop user-centric copy to drive engagement across high-visibility in-product placements.

Responsibilities:

• Writing copy for in-product growth experiences throughout Windows (lock screen, desktop, Start Menu, Account Settings) and Edge (Newsfeed, New Tab Page, onboarding flows).

• Serving as a core member of the Editor-in-Chief team, reviewing in-product and email copy for clarity, accuracy, and tone prior to publication.

• Editing copy to meet team-wide content standards, often involving placement-specific character limits, messaging hierarchies, copy patterns, and localization readiness.

• Owning and managing our internal copy queue, including task prioritization, project delegation, and workflow improvements.

• Developing in-product copy guidelines and templates that serve as a framework for dozens of team members.

Copywriter and Content Strategist, Freelance
May 2013 – Present
Remote

Partnering with SMBs in tech, finance, consulting, and nonprofit organizations, I craft user-focused content throughout a variety of digital experiences.

Projects typically include:

• Writing, editing, and publishing digital copy across webpages, ads, emails, and content-led experiences.

• Building UX content strategies by auditing existing experiences, identifying usability gaps, and restructuring content to improve clarity, hierarchy, and user flow.

• Strategizing SEO-focused web content, using keyword research to guide content optimization initiatives and new content development.

• Developing content guidelines, copy templates, and reusable copy blocks to support consistent UX writing across platforms.

UX Content Strategist, Adobe
June 2022 – Dec 2023 • Contract
Remote

As part of the Adobe Studios in-house creative team, I wrote user-focused copy and shaped digital content strategies for adobe.com across three global teams.

Day-to-day, this involved:

• Writing short-form UX copy for adobe.com, including homepage modules, logged-in experiences, and personalized product pages (headlines, CTAs, microcopy).

• Mapping content strategies that informed UX/UI decisions for Creative Cloud subscriptions, AI initiatives, experience redesigns, and product pages.

• Building copy docs, creative briefs, and copy libraries, including templates adopted studio-wide.

• Collaborating closely with UX Designers and Creative Directors to align content with page structures, interaction patterns, and user journeys.

• Evaluating A/B and multivariate tests, drawing on insights to refresh copy and evolve creative strategies.

Digital Content Producer, Petco Love
Apr 2021 – Mar 2022 • Full-time
Remote

At Petco Love—Petco’s nonprofit animal welfare organization—my role was deeply embedded in the organization’s digital platform strategy to promote animal lifesaving initiatives.

Through content management and production, I was tasked with:

• Managing content across each Petco Love website to support organic search growth, UX strategies, business objectives, and marketing campaigns.

• Editing, proofreading, and publishing web content within our CMSs, WordPress, and Agility.

• Launching organic SEO strategies via SEMrush through keyword research, content optimization, and content gap analysis alongside managing our external SEO agency.

Digital Marketing Manager, CRU Data Security Group (CDSG)
Sep 2019 – Mar 2021 • Contract
Vancouver, WA • Hybrid

As the primary owner of CDSG’s digital channels—SEO, SEM, social, email, etc.—I led marketing strategies for our three core brands, mainly focusing on ioSafe’s data protection devices. On an average week, you'd find me:

On an average week, you'd find me:

• Developing, launching, and analyzing B2B and B2C digital campaigns through content marketing, email marketing, social media marketing, and SEO.

• Managing our editorial calendar in Asana, using it cross-functionally to plan omnichannel campaigns.

• Driving content marketing initiatives and mapping out creative strategies through digital content creation: webpages, eBooks, whitepapers, scripts, guidelines, etc.

Content Marketing Manager, Inpixon
Apr 2017 – May 2018 • Full-time
Palo Alto, CA • Hybrid

Throughout my time with Inpixon, I managed their editorial, content, and social media marketing strategies, aiming to grow brand awareness of their real-time location system (RTLS) platform.

This included:

• Managing content across Inpixon.com, from feature pages to press releases and blogs.

• Copywriting, editing, and publishing landing pages, blogs, email, social posts, etc.

• Creating templates for user guides, internal communications, and event presentations.