Writing Samples

Web Copy

• Adobe

  • Illustrator Product Page for SMBs (Hero Module)

    • Developed benefit-led messaging showing the value of Illustrator in Creative Cloud for teams, including a reusable copy block that worked across several product pages.

  • Creative Cloud for Teams: Plan Comparison (Product Benefits Module) (Product Cards)

    • Revised product benefit and plan comparison copy across Creative Cloud for teams pages to help small business users choose the right plan.

  • App Recommender: Photoshop Results Page (Hero Module)

    • Created copy for several results pages throughout the Adobe app recommender ecosystem, aiming to guide users toward the right app/plan for them, and ultimately increase conversions. This also included revising and maintaining a copy library of product plan cards.

  • Creative Cloud Black Friday Sale: Product Page (Hero Module)

    • Highlighted Black Friday deals and featured products with clear, concise copy to convey the savings, successfully boosting YoY conversions.

  • Photoshop Generative AI Campaign: Everyone Can Photoshop (Hero Module and Sticky Bar)

    • Evolved landing page copy as part of a larger retargeting campaign with AI-curious users, utilizing brand campaign copy folded into benefit-led AI use case copy.

• ioSafe

  • Data Recovery Service (Webpage - PDF)

    • Rebuilt the webpage structure and revamped the page’s messaging hierarchy with fresh copy, positioning the value of buying ioSafe device insurance (called Data Recovery Service).

  • Device Registration (Webpage - PDF)

    • Revised the device registration experience for ioSafe products, including page structure and updated copy. Worked alongside product managers and developers to implement a cleaner user experience.

  • Data Storage for SMBs: Whitepaper Landing Page (Webpage - PDF)

    • Built the landing experience that led to a whitepaper download, from the copy and page content to the forms and workflows in HubSpot.

• Alzheimer’s Association

  • Geriatric Care (Webpage on alz.org) (Webpage - PDF)

    • Developed SEO-driven copy for a new webpage published to alz.org.

  • Website Migration: Reusable Copy Blocks

    • Authored evergreen copy for 700+ region-specific webpages to maintain cohesion across hundreds of local Alzheimer’s Association chapters. This included metadata, headers, body copy, and consistent placeholders, along with building each chapter’s webpages in the alz.org CMS.

      • Professional Services Pages (Copy Doc) (Example of Copy on alz.org)

      • Support Group Pages (Copy Doc) (Example of Copy on alz.org)