https://www.nicholekucher.com/blog daily 0.75 2022-03-03 https://www.nicholekucher.com/blog/post-3-xtntm monthly 0.5 2019-07-10 https://www.nicholekucher.com/blog/post-2-hwtmd monthly 0.5 2019-07-10 https://www.nicholekucher.com/blog/post-1-jaze2 monthly 0.5 2019-07-10 https://www.nicholekucher.com/home daily 1.0 2026-01-20 https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/cdb94eb3-4ae6-4d1a-8424-6bbf7fdd6c1f/emily-bernal-v9vII5gV8Lw-unsplash.jpg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1766020564808-26WE2S3PG59NXPIPF30A/unsplash-image-mbLr6NEatMI.jpg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1646357646784-GLO0L79SYBMQZT8UUWUF/brooke-lark-W1B2LpQOBxA-unsplash.jpg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1715574741117-VQ19N8IRT7FWGE4RN1WN/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1715576386629-PKZSO686VRXS62M6WB2M/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1715578709259-FHDU3Y3EUG0N4VL27FG4/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1724528677537-JRHYT5JJA05IK93NZ0O9/unsplash-image-11-15cYOiQc.jpg https://www.nicholekucher.com/resume daily 0.75 2026-01-28 https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/cdb94eb3-4ae6-4d1a-8424-6bbf7fdd6c1f/emily-bernal-v9vII5gV8Lw-unsplash.jpg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1709278749082-I30X1N0E197RB9T7FOVM/georgie-cobbs-bKjHgo_Lbpo-unsplash.jpg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1646357646784-GLO0L79SYBMQZT8UUWUF/brooke-lark-W1B2LpQOBxA-unsplash.jpg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1715574741117-VQ19N8IRT7FWGE4RN1WN/image-asset.jpeg https://www.nicholekucher.com/site-search daily 0.75 2024-01-29 https://www.nicholekucher.com/speaking-events daily 0.75 2024-01-29 https://www.nicholekucher.com/adobe-portfolio daily 0.75 2024-05-13 https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/cdb94eb3-4ae6-4d1a-8424-6bbf7fdd6c1f/emily-bernal-v9vII5gV8Lw-unsplash.jpg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1709278749082-I30X1N0E197RB9T7FOVM/georgie-cobbs-bKjHgo_Lbpo-unsplash.jpg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1646357646784-GLO0L79SYBMQZT8UUWUF/brooke-lark-W1B2LpQOBxA-unsplash.jpg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1715574741117-VQ19N8IRT7FWGE4RN1WN/image-asset.jpeg https://www.nicholekucher.com/portfolio daily 0.75 2026-01-28 https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/cdb94eb3-4ae6-4d1a-8424-6bbf7fdd6c1f/emily-bernal-v9vII5gV8Lw-unsplash.jpg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1766016982337-8KCP383FDMME79VSC5S1/unsplash-image-mbLr6NEatMI.jpg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/cdb94eb3-4ae6-4d1a-8424-6bbf7fdd6c1f/emily-bernal-v9vII5gV8Lw-unsplash.jpg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1709278749082-I30X1N0E197RB9T7FOVM/georgie-cobbs-bKjHgo_Lbpo-unsplash.jpg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1709278727365-KNJGVCO7FGL361WQ3NUV/freestocks-A11MXTzUhLE-unsplash.jpg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1646696394717-290WF9W0VOIKMXPJKN87/students-campus-tour.jpeg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1646357646784-GLO0L79SYBMQZT8UUWUF/brooke-lark-W1B2LpQOBxA-unsplash.jpg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1709279473648-FOWWNJYE6YOPKM81LRDQ/lucas-santos-qa6RRJEdT7E-unsplash.jpg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1766021390321-3VK25Q6SD6R5F86U1NYA/unsplash-image-mbLr6NEatMI.jpg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1646541399614-QP2Y8K5JKR1Z6RT40PV9/petco_love_lost_hero.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1653065685871-XEK91TZTE74Z8I1ZOVZ2/welovebarcelona-de-gOe4rbB8K6U-unsplash.jpg https://www.nicholekucher.com/portfolio/iosafe monthly 0.5 2025-12-17 https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1646500851092-LTB9GP54VLM9DGUM8S1U/Blog_How_Big_Should_My_Hard_Drive_Be.jpeg Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1646524833100-1YFJWN79IYZA60S4AP8K/how-long-does-an-external-hard-drive-last-header.jpeg Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1646525275080-3TC97BPWH5XL81SZ3SO6/Active_Synthetic_Full_Backup_Blog.jpeg Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652286371604-J4SUSQGEASQ4TLM9N3YS/online_store_opening_sale.png Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652292647874-O7BQ6YR8HCUCNA2Q8OPA/black_friday_email_Social+Media+Art+2.png Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652292680054-914K3WOJL80S1LO5VXW1/New_Year_New_Backup_Plan_2021_Sale_Email-v2.png Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652292811002-4AWIUCOI6WFZK2BM0BLS/5+Simple+Habits+for+Better+Hard+Drive+Health+Infographic.png Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652292973170-DVTUME0D2COGKP9BCAZ1/blog-how-long-does-an-external-hard-drive-last.png Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652293039001-21XN5JYUUP81NDT5L318/How+Often+Should+You+Back+Up+Your+Data_+Social+Post+2.png Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652293494357-ST367UOUPVU2X8YKEOWR/Black_Friday_2020_Google_Ad_Landscape-v2.png Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652296869346-85AOSTZQOK0BV4RRZP99/ioSafe_Recertified.jpg Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652297225631-2QNU0QZ4N7Y2LIXKRXV4/Data+Backup+101+Google+Ad+%233+Square+%281%29.png Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652297615154-10KKTIHPPZQGQ57Z9QYY/Screen+Shot+2022-05-11+at+12.33.18+PM.png Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652373067240-AGOBYIS1WV44URRG0EJX/how-disaster-affects-your-business-data-header.png Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652376006477-EAMYMMSWJYOKVIGBTDMX/Data_Recovery_Service_Covered.jpeg Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652376036772-M3S9SBMKZU7QR45JU8TF/unsplash-image-iOykDIkZLQw.jpg Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652376429773-5UOBCKWAY7ZAPDEOAZ1K/ioSafe_Recertified_Hero.jpeg Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/e30e19ff-ffd1-4499-8549-fddb93f85a14/Screenshot+2024-03-08+at+3.48.56%E2%80%AFPM.jpg Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/16f1ea72-a85d-4082-b786-ca2c6484fa14/Screenshot+2024-03-08+at+3.53.39%E2%80%AFPM.png Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652292680054-914K3WOJL80S1LO5VXW1/New_Year_New_Backup_Plan_2021_Sale_Email-v2.png Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652374321000-NNI05EU962ICJSSRO27U/unsplash-image-BFdSCxmqvYc.jpg Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/5e615399-6896-43cd-b2b0-6efadcc5ec73/Screenshot+2024-03-08+at+4.02.13%E2%80%AFPM.png Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652370548174-D78SDN9AQEDFDFCDJB2E/unsplash-image--837JygbCJo.jpg Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe The Content Strategy After conducting keyword research, content gap analysis, and keyword mapping, I laid out our content strategy, including: Identifying valuable, relevant topics Setting goals Defining audiences Assessing internal and external resources Assigning and managing content writers/designers Estimating budgets Building and owning our content calendar Then I worked with each SME to write, edit, optimize, and publish blogs, eBooks, whitepapers, and infographics. https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/492213a9-3f65-49f3-a447-3a294840fb99/how_to_back_up_your_computer_ebook.png Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652296869346-85AOSTZQOK0BV4RRZP99/ioSafe_Recertified.jpg Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe - Data Recovery Service (DRS) To refresh the way we promoted our Data Recovery Service (DRS) — an additional warranty for new devices — we decided to launch a campaign. We targeted current ioSafe customers, encouraging them to register their product, and potential ioSafe customers, informing them about our DRS program. Along with leading the campaign strategy, I also: Managed our new process for device registration with manufacturing, sales, and engineering Updated eCommerce functionality for adding DRS with sales and engineering. Designed each landing page: DRS, Product Registration, and Warranty Lookup Wrote all copy for each webpage. Revamped confirmation emails and web forms. Created new promotional emails & workflows Promoted across social media (Facebook, Twitter, etc.). https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/0668512d-0d3c-480c-bf1b-bdd788f061de/Screen+Shot+2022-05-11+at+10.34.32+AM.png Project Portfolio - Digital Marketing, Content Strategy & Copywriting • ioSafe - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nicholekucher.com/portfolio/petco-love-lost monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Project Portfolio - SEO & Content Optimization • Petco Love Lost https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Project Portfolio - SEO & Content Optimization • Petco Love Lost https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Project Portfolio - SEO & Content Optimization • Petco Love Lost https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Project Portfolio - SEO & Content Optimization • Petco Love Lost https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Project Portfolio - SEO & Content Optimization • Petco Love Lost https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg Project Portfolio - SEO & Content Optimization • Petco Love Lost https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Project Portfolio - SEO & Content Optimization • Petco Love Lost https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Project Portfolio - SEO & Content Optimization • Petco Love Lost https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Project Portfolio - SEO & Content Optimization • Petco Love Lost https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1653111540262-EP9ZA7FE7O1K6QN8OB5B/Screen+Shot+2022-05-20+at+3.37.50+PM.png Project Portfolio - SEO & Content Optimization • Petco Love Lost https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1653111599105-0UJ7KHXA5YULR7DFJ07A/Screen+Shot+2022-05-20+at+3.38.22+PM.png Project Portfolio - SEO & Content Optimization • Petco Love Lost https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1653111615265-9S20VL9N3XVM4R6W2HSY/Screen+Shot+2022-05-20+at+3.42.28+PM.png Project Portfolio - SEO & Content Optimization • Petco Love Lost https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Project Portfolio - SEO & Content Optimization • Petco Love Lost https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1654895161417-PTFHPWQ3B2Q5YCT4BNT1/Screen+Shot+2022-06-10+at+2.05.39+PM.png Project Portfolio - SEO & Content Optimization • Petco Love Lost https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/12c281b1-46c8-47a1-a724-42698beaed53/Screen+Shot+2022-05-20+at+10.44.07+AM.png Project Portfolio - SEO & Content Optimization • Petco Love Lost - Make it stand out A partial screenshot of Lost.PetcoLove.org’s visual sitemap (created in Figma) https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/eb93ead5-777b-49c6-9d71-2f2ec4debbdb/Screenshot+2024-03-08+at+3.14.21%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1646541102028-ATS8IAWO389NW6FG8B6X/unsplash-image-ecix6VmiOng.jpg Project Portfolio - SEO & Content Optimization • Petco Love Lost - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nicholekucher.com/portfolio/westface-college-planning monthly 0.5 2025-12-17 https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1646694696920-BW6ZERQU9G9ORTMAO8KP/girl-at-laptop-660x470.jpeg Project Portfolio - Digital Marketing & Copywriting • Westface College Planning https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1646695225892-QS8G30ZBNSLALXHUMXZH/Screen+Shot+2022-03-07+at+3.19.50+PM.png Project Portfolio - Digital Marketing & Copywriting • Westface College Planning https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1646696097128-EVD5OYFAZN3CRIHQCG4H/students-campus-tour.jpeg Project Portfolio - Digital Marketing & Copywriting • Westface College Planning https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Project Portfolio - Digital Marketing & Copywriting • Westface College Planning https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Project Portfolio - Digital Marketing & Copywriting • Westface College Planning https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Project Portfolio - Digital Marketing & Copywriting • Westface College Planning https://www.nicholekucher.com/portfolio/inpixon monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652221548328-LGFFH8NYM0ZTYYE92U0X/blog_inpixon.jpeg Project Portfolio - Content Marketing & Management • Inpixon https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652222035469-TSHPWAQYBHPWY8LP0XC3/Screen+Shot+2022-05-10+at+3.33.46+PM.png Project Portfolio - Content Marketing & Management • Inpixon https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1652226367440-3X4AGQCX76GVSKLOZ7CA/Screen+Shot+2022-05-10+at+4.44.04+PM.png Project Portfolio - Content Marketing & Management • Inpixon https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1653063585303-PJ2ITFZB3DUCREXFCPBZ/Screen+Shot+2022-05-20+at+9.12.31+AM.png Project Portfolio - Content Marketing & Management • Inpixon https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1653063715194-0VOZNC0TR6CJB0SZ8C98/Screen+Shot+2022-05-20+at+9.21.34+AM.png Project Portfolio - Content Marketing & Management • Inpixon https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1653063750540-5YX1BGPDEB6IYKEH99C0/Screen+Shot+2022-05-20+at+9.22.21+AM.png Project Portfolio - Content Marketing & Management • Inpixon https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1653063805999-ZVJB83L41Q1K51IE0UXO/Screen+Shot+2022-05-20+at+9.20.58+AM.png Project Portfolio - Content Marketing & Management • Inpixon https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Project Portfolio - Content Marketing & Management • Inpixon https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Project Portfolio - Content Marketing & Management • Inpixon https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Project Portfolio - Content Marketing & Management • Inpixon https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/4baa6f74-3ec7-4f19-9524-f8e21d60e190/Screen+Shot+2022-05-20+at+9.07.44+AM.png Project Portfolio - Content Marketing & Management • Inpixon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/23374880-12ab-4604-a22b-83e607789467/unsplash-image-UHqfUTDmdC4.jpg Project Portfolio - Content Marketing & Management • Inpixon The Results By the end of my first six months at Inpixon, we increased MoM traffic to our blog by 86% and doubled our average session duration on blog pages. https://www.nicholekucher.com/portfolio/adobe-homepage monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Project Portfolio - Adobe.com Homepage https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Project Portfolio - Adobe.com Homepage https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Project Portfolio - Adobe.com Homepage https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/82cc0780-b701-496f-b95e-2ececafd14be/Screen+Shot+2023-09-21+at+11.09.02+PM.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/0b4b4055-1cb0-4439-9327-684bd6afc08c/marten-bjork-rH8O0FHFpfw-unsplash.jpg Project Portfolio - Adobe.com Homepage The Strategy After digesting the creative brief, these were my next steps: Connecting with PMs/PMMs to crystallize the requirements. Understanding our most up-to-date Creative Cloud messaging. Strategizing our homepage messaging hierarchically, starting with the highest possible level, then trickling into more detailed product/campaign content. Crafting 2-3 potential copy candidates for V1. Reviewing with the team, iterating V2, and getting the final copy approved by leadership before handing off. https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/83241ff0-f4b3-49ab-88ee-8626272f0e75/Screen+Shot+2023-09-21+at+11.11.10+PM.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/8542e8ba-892b-4fbc-8391-8d52d4932f3d/Screen+Shot+2023-09-27+at+5.26.13+PM.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/761b2ee1-ea31-451d-8823-6ab132bdf18d/image-asset.jpg Project Portfolio - Adobe.com Homepage The Solution By focusing on the idea of imagination and creativity, we tapped into emotionally-driven messaging while still keeping our brand at the forefront. In V1, we went full force with this POV. In the final version, we decided to keep the headline mostly intact and instead left that job to the body copy. Then we concluded with the mention of AI and the idea of limitless creativity, ideally inspiring prospects to try Creative Cloud for themselves. https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/647203ae-bd8b-4756-895d-9e550515ae31/Screen+Shot+2023-09-21+at+10.55.36+PM.png https://www.nicholekucher.com/portfolio/adobe-b2b monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1709680401483-QX140ZR95NAZYI8M4D1T/image-asset.jpeg Project Portfolio - Adobe.com B2B The Strategy After speaking with the product manager and UX designer, we decided we wanted to make this page accessible to all businesses. We planned to: Put value props front and center — with a secondary focus on features. Use plain, accessible language that can appeal to business prospects of all types. Make plan features clear and highlight how CCT elevates the Creative Cloud plans for individuals. https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/df558523-3577-4ac3-8486-4e9ff6dde48f/CCT_01.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/2e53bc73-1c11-47b6-bd21-b7ddefd9a52b/CCT_02.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1925fa48-c9ec-4dc6-9e84-0e1ce3dac69c/CCT_03.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/b9bb4c16-1475-40ba-9884-5d2e92eee271/Screen+Shot+2024-01-26+at+3.38.31+PM.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1725563294715-UBPMJE15VMLPB5VXD0F3/unsplash-image-XN4T2PVUUgk.jpg Project Portfolio - Adobe.com B2B The Result After running our test for several weeks targeting a segmented audience of users visiting the CCT plans page, we had the results of our new design: Test winner vs. the control by a significant margin. Conversions and engagement soared above our goals. Default experience was immediately rolled out for all U.S. traffic. The CCT team used copy from our designs in later iterations of the page. https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1709681507719-DW771U5XC6MEH05ZD80T/image-asset.jpeg Project Portfolio - Adobe.com B2B The Problem After speaking with the CCT campaign team, researching past versions of the marquee, and auditing the copy, I realized: Each subheader wasn’t tailored to businesses/teams. The language was inconsistent across each page. We hadn’t incorporated past test-winning findings or added up-to-date features that echoed messaging on business pages. https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/0a065abf-7778-4a28-b247-76f2b34179f2/Screen+Shot+2024-01-26+at+2.49.58+PM.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/26a92a4f-f25f-453e-9b31-88c63ed20590/Creative_Cloud_for_Teams_Photoshop_Marquee.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/fe207f2c-a8ec-4a6f-baa8-13555ae1230b/Creative_Cloud_for_Teams_Illustrator_Marquee.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/425c4453-44f7-42e5-98ea-53cd5ac7404c/Creative_Cloud_for_Teams_InDesign_Marquee.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/8f834e01-1638-4a0a-9ab9-df6b99cf8564/Creative_Cloud_for_Teams_Premiere_Pro_Marquee.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1725563129627-NMVK0WJA348VPDLWDJ6J/unsplash-image-y7GlIdTUOvo.jpg Project Portfolio - Adobe.com B2B The Result After weeks of A/B testing the original product page copy vs. the new copy, these were our findings: Our analytics team determined the new copy was a test winner by a large margin. We saw statistically significant results with higher conversions and ARR. We rolled out our new copy across each live product page (shown whenever a user was signaled as a business prospect). https://www.nicholekucher.com/portfolio/adobe-logged-in monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/05eba3ea-2865-4f37-8ce4-30cc6d38884f/logged_in_homepage.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1715620612580-75TTQ9Q2WUFO8AV6LZNN/image-asset.jpeg Project Portfolio - Adobe.com Logged-In Experience The Strategy Many brainstorming sessions later with our UX designers, product managers, and creative directors, we came up with a plan to: Make the homepage the user’s hub, more like a dashboard than our logged-out homepage. Prioritize their apps right below the main navigation, with links to open each app directly from the homepage. Give app/service recommendations based on their current plan (e.g. Photoshop goes well with Illustrator). Highlight the member perks — many that are often overlooked like Adobe Fonts, templates, brushes, etc. — to reinforce the value of their plan. https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/4f6731aa-8ea2-48e1-bdac-618ae64b3416/unsplash-image-vdaJJbls3xE.jpg Project Portfolio - Adobe.com Logged-In Experience The Test After months of content strategy and brainstorming sessions, the designers and I created multiple versions of the logged-in homepage to test across targeted segments. Our designs went live for thousands of users. We wanted to test our new, cleaner design alongside the content framework we hypothesized would lead to more ARR and higher engagement than the control. https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/4e3f599c-1667-488e-bab7-e16524468d7a/image001.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/4cbd1f24-6edf-43f8-ac40-7c7d5fb6a5df/image002.jpg https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/5f5ff32f-8957-4d34-bb3c-dc75538e3db6/image003.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/3118474d-0d1e-4fe9-8ccf-58ce96d4af28/image004.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/8320fc43-7eff-4030-a0fc-8ba5ec4da956/image006.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/1715621084813-WQ0G2NDW1S50BYHVJ7DE/image-asset.jpeg Project Portfolio - Adobe.com Logged-In Experience The Result Our test exceeded our goals, driving more conversions and higher engagement. Weeks later, we began on V2. After an organization restructure, the homepage was transferred to another team. Our designs and content strategy directly influenced and inspired that team to create another version of the homepage. https://www.nicholekucher.com/portfolio/adobe-blog-seo monthly 0.5 2025-12-17 https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/45bf0966-b102-47af-8b8b-5e80b9aae2a2/Screenshot+2024-02-29+at+11.15.10%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/64d4d55d-c973-43ec-8509-37263bb705f2/Screenshot+2024-02-29+at+9.12.08%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/3f201121-e045-4c18-b518-25afc448332a/Screenshot+2024-02-29+at+9.12.23%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/dcb9e850-0a33-4d85-92d0-5ef573118cf1/Screenshot+2024-02-29+at+9.12.30%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/94ad8854-9fee-4fe0-b202-42929aa6b46b/Screenshot+2024-02-29+at+9.12.36%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/e9d5788d-0683-44c1-84c2-b6df6b65b5e7/Screenshot+2024-02-29+at+11.27.12%E2%80%AFPM.png https://www.nicholekucher.com/portfolio/microsoft-in-product monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Project Portfolio - Microsoft In-Product Copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Project Portfolio - Microsoft In-Product Copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Project Portfolio - Microsoft In-Product Copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Project Portfolio - Microsoft In-Product Copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Project Portfolio - Microsoft In-Product Copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Project Portfolio - Microsoft In-Product Copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Project Portfolio - Microsoft In-Product Copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Project Portfolio - Microsoft In-Product Copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Project Portfolio - Microsoft In-Product Copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Project Portfolio - Microsoft In-Product Copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Project Portfolio - Microsoft In-Product Copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Project Portfolio - Microsoft In-Product Copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Project Portfolio - Microsoft In-Product Copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Project Portfolio - Microsoft In-Product Copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Project Portfolio - Microsoft In-Product Copy https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/77fac04f-37be-45a4-a3ee-02b23a69018b/Windows_Spotlight_Bing_Translator.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/e0a7b1fb-a3c8-4d8b-b1cb-a15511462e5a/Windows_Lock_Screen_Copilot_PC_Awareness_3.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/139e785c-a3de-4f7a-a288-dc0334a7a506/Account_Discover_Copilot_Student.png https://images.squarespace-cdn.com/content/v1/6220fa5bd42c312741f67e2a/dd9787df-1959-4141-b91e-9c9891556763/Xbox_Game_Pass_Copy_Example.png